On my radio show, Launch Pad, airing on Sirius XM Channel 132, Business Radio Powered by The Wharton School, I talk with entrepreneurs about their startups. Once a month I choose an Elevator Pitch of the Month. This month my selection is Coravin, founded by Greg Lambrecht. Listen to our in-depth, half-hour conversation here.
At Wharton, I teach classes that focus on product design and development. As a “nerdy” engineer, I am fascinated by the how and why of things and cannot help but question the story behind most products. Many products are an improvement on a predecessor, so when a truly novel product hits the marketplace, it causes quite the buzz. This is the case with Coravin, a wine preservation system.